Perth Western Australia
Web Marketing Training OUTCOMES
Improve SEO search engine position ranking.
Better copy writing for SEO
Increase links to your site/s from other sites.
Statistical Analysis of visitors to your site.
Keep visitors at your site
Getting subscribers to opt-in to your online newsletter / magazine ( ezine ).
Setting up your own ezine
Improve returning visitor rate.
Getting visitors to buy or use goods / services from your site.
Improved understanding of various Internet Marketing strategies listed below.
Web Marketing training in Perth DURATION: 4 hours
Web marketing training Perth price per person: The most valuable Aust$330 per hour inc GST one on one training ever spent. Discount training for groups.
Web marketing training Perth and SEO Training Perth, enrolment
In plain English you'll learn how to:
Ben will analyse and explain strengths and weaknesses of your organisation's site and that of your competitors. All the geek speak from self proclaiming search engine optimisation specialists, such as "we'll improve your keywords meta tag" etc does not matter one iota if they can't demonstrate COMPETETIVE phrase, search engine results page (SERP) winners.
Before you waste web marketing funds on cheap SEO, you need to ask: "demonstrate search engine successes you've achieved for your clients' COMPETITIVE keyword phrases?" Ben explains SEO in plain English so that even CFO and other bean counters can understand why it's worthwhile to invest in digital marketing.
Terms explained with online examples such as:
Keyword research - the first step in planning a new business / venture. Eg eg https://trends.google.com
Exact match domain names.
Free web page analysis tools.
The most important on page SEO factors.
Off page SEO including
How to assess quality of "dofollow" backlinks.
Content marketing. Why your creatives should be leading edge and as interesting as possible. Eg www.vrvideos.video
Social media marketing:
Why, despite it not being as popular as Twitter nor Facebook, Google+ is such an important, big free kick from Google.
"nofollow links" from social media marketing
Influencers: Ben's Klout.com score is 60. What's yours?
How generic phrase marketing supports brand marketing. See www.advertisingagencyaustralia.com
SEO compared to SEM (Search Engine Marketing, they are very different) and when to use one or the other.
Adwords, Google's brand name for pay per click PPC (pay per click) marketing.
Image Search Optimisation (ISO), the much forgotten wasted opportunity.
Map marketing. Eg: www.mapgoogle.org
Video marketing. How Ben got over 2M views of his amateur videos.
Learn Ben's search engine optimisation strategy secrets. Learn how with a small budget, you can achieve the site popularity of organisations which spend millions of dollars on their webs.
Optimise a web page:
How to view html code of your competitors' web pages already doing well on search engines and how to improve it.
How to hide your html code.
How to check the validity of your web page's html against the world governing body which defines html document standards for the world wide web. (This standards organisation is still overseen by the inventor of the www. Try your web address for free at www.valitator.3C.org )
Where to put keywordS
How to phrase keywords:
where to put the commas,
order etc. eg accommodation perth or perth accommodation ?
wining at unique phrases or losing at competitive phrases. eg computer sales perth or computer sales, perth. Trying to beat the likes of Dell, IBM and Compaq ?? :-(
Vary keywords including American miss-spelling of English.
eg: optimise, optimize, optimisation, web page, webpage, web pages, webpages
Add prominence to your primary targeted keywords
How many keywords and keeping up keyword density.
Add Header tags
What and where to put code to tell search engines to read text in the body of your web page.
To insert Alt image tags
Insert keyword rich HyperTEXT and
keyword rich HyperLINKS.
Web page analysis and reports: online and offline
Check and fix broken internal (relative) links.
Quickly check that your links to external (absolute) sites are to sites that still exist or haven't change path to target.
Check load speed of your page.
Design and launch a form to collect subscriber information and alternatively where to get a 3rd party to collect and manage your email list server.
Convert and of your printable documents, brochures, forms, spreadsheets, etc into compressed format for fast downloading from your website. Ebook creation.
Work the News Groups.
Forms to Email
Forms to Databases.
Forms to comma separated value files ( csv )
Prioritize the most important keywords prominently and the effect tables be they visible or not have on this.
Google Adsense training How to implement Google's Adsense for displaying Google Ads for passive income while you sleep.
Spatial Directory. Benefits and use of being pined either for free or with a linked pin on the popular Perth Map and Map of Australia
Viral Marketing Training
Use Software Tools for:
Position ranking of webpages.
PROPER submission and management of submission of webpages.
Setup of your organisation's PROPER Semi-automated submissions to over 675,000 search engines, following search engine submission rules to prevent being tagged as a "spammer"
Setup Pop-up windows. Personally they irritate me but you'll get a free pop-up script with this course if you want to use them.
Setup of your organisation's profile to approximately 30 search engines via a web based submission site. (for those that don't want the expense of specialist software.)
Position rank your site. ie automated testing to a depth of 50 or 100 hits of where your submitted URL is ranked. Includes your competitors.
Run a Good Keywords Report BEFORE you buy a domain name.
Where to buy domain names from inexpensive, slick operators with value added services.
Inspire panic buying with the date script for "buy BEFORE midnight " ie the users internal computer clock.
Web marketing Terms and Definitions such as Search Engine Optimisation ( SEO )
The importance of reliable web hosting to maintain your search engine position.
The value of keyword rich domain names
Types, Differences (many)
How they index.
Web page Title
Body text on page, Proportional relevance to total text and placement on page.
$s paid to search engine.
B2B sites and G2B sites.
How to get quarterly free website promotion tips.
Reasons for Advertising on the Net.
Gateway pages to assist search engine spiders to crawl through your site.
Doorway pages. "Every page should be a doorway to your site" ..
... except pages you don't want people to find because maybe you're selling downloadable information from. You'll learn "no follow" code command to stop search engines indexing specified pages.
Alt text (strategic keywords) in image <<<< Look closely; Is it really a red coloured full-stop or a small image loaded with hidden keywords?
Importance of keeping your <head> clean and clear of unnecessary code such as the rubbish the fish on this page generate.
Why font size is important.
What auto-responders do or in extra time how to set-up Aweber autoresponders.
Various levels of e-commerce implementation including:
Real time or batch
Integration of your web marketing with traditional marketing such as:
Types of Web Ads:
Tracking Site Activity with Web Statistics
Free stats with your web hosting
3rd party stats from Web Trends detailed graphs and tabular text covering information such as:
Times & dates
Browser and Operating systems used
Most referred URL
Most and least viewed pages
Aweber tracking and auto-responders
Why it's important to have an email address matching your domain name.
How to avoid being tagged as a spammer and what to do if you are.
Opt-in Email marketing / Viral Marketing:
Incentives for subscribers to join.
Sending formatted html mail from FrontPage
Sending formatted html mail from Outlook including preformatted signature with links to your site.
Standard email requesting exchange of site links.
Bulk (getting millions of address) (how to be a loathed spammer)
How to start a Newsletter
Receive the manual "Million Dollar Emails" valued at $48
Who should attend this website Promotion Training for?:
Any person or organisation which has a website lost in Cyberspace.
Business people who have spent a fortune on a website and are not getting a return on their investment.
Investors in information
PREREQUISITES: Understanding of:
MS Windows operating system
PC systems including 2 button mouse.
Email and the World Wide Web. (eg completion of TAFE's Internet Hands On course.)
WEB MARKETING TRAINING REQUIREMENTS SUPPLIED BY 4 Web Marketing
1 floppy disk per student
Photocopied and bound student manual.
Adobe Graphics editor (Photoshop) for making banners. plug-in for Photoshop
If you enroll 4 people or more in this website Promotion masterclass before midnight 2003
you will receive any one of our marketing manuals of your choice free of charge
a free 1 year subscription to my Web Promotions quarterly great tips magazine valued at $67.
Top Web Marketing Training Perth