Internet Marketing Training Perth
SEO Training Perth
Perth Australia
Internet Marketing Training OUTCOMES
Improve search engine position ranking.
Increase links to your site/s from other sites.
Statistical Analysis of visitors to your site.
Keep visitors at your site
Getting subscribers to opt-in to your online newsletter / magazine ( ezine ).
Setting up your own ezine
Improve returning visitor rate.
Getting visitors to buy or use goods / services from your site.
Improved understanding of various Internet Marketing strategies listed below.
Website promotion training in Perth DURATION: 4 hours
Internet marketing training Perth price per person: The most valuable Aust$330 per hour inc GST one on one training ever spent. Discount training for groups.
Internet marketing training Perth, enrolment
In plain English you'll learn how to:
Optimise a web page:
How to view html code of your competitors' web pages already doing well on search engines and how to improve it.
How to hide your html code.
How to check the validity of your web page's html against the world governing body which defines html document standards for the world wide web. (This standards organisation is still overseen by the inventor of the www. Try your web address for free at valitator.3C.org )
Where to put keywordS
How to phrase keywords:
where to put the commas,
order etc. eg accommodation perth or perth accommodation ?
wining at unique phrases or losing at competitive phrases. eg computer sales perth or computer sales, perth. Trying to beat the likes of Dell, IBM and Compaq ?? :-(
Vary keywords including American miss-spelling of English.
eg: optimise, optimize, optimisation, web page, webpage, web pages, webpagesAdd prominence to your primary targeted keywords
How many keywords and keeping up keyword density.
Add Header tags
What and where to put code to tell search engines to read text in the body of your web page.
To insert Alt image tags
Insert keyword rich HyperTEXT and
keyword rich HyperLINKS.
Web page analysis and reports: online and offline
Check and fix broken internal (relative) links.
Quickly check that your links to external (absolute) sites are to sites that still exist or haven't change path to target.
Check load speed of your page.
Design and launch a form to collect subscriber information and alternatively where to get a 3rd party to collect and manage your email list server.
Convert and of your printable documents, brochures, forms, spreadsheets, etc into compressed format for fast downloading from your website. Ebook creation.
Work the News Groups.
Forms to Email
Forms to Databases.
Forms to comma separated value files ( csv )
Prioritize the most important keywords prominently and the effect tables be they visible or not have on this.
Google Adsense training How to implement Google's Adsense for displaying Google Ads for passive income while you sleep.
Spatial Directory. Benefits and use of being pined either for free or with a linked pin on the popular Perth Map and Map of Australia
Use Software Tools for:
Position ranking of webpages.
Optimising webpages.
Profile setup.
PROPER submission and management of submission of webpages.
Link swapping.
Setup of your organisation's PROPER Semi-automated submissions to over 675,000 search engines, following search engine submission rules to prevent being tagged as a "spammer"
Setup Pop-up windows. Personally they irritate me but you'll get free pop-up script with this course if you want to use them.
Setup of your organisation's profile to approximately 30 search engines via a web based submission site. (for those that don't want the expense of specialist software.)
Position rank your site. ie automated testing to a depth of 50 or 100 hits of where your submitted URL is ranked. Includes your competitors.
Run a Good Keywords Report BEFORE you buy a domain name.
Where to buy domain names from inexpensive, slick operators with value added services.
Inspire panic buying with the date script for "buy BEFORE midnight " ie the users internal computer clock.
You'll Understand:
Terms and Definitions such as Search Engine Optimisation ( SEO )
The importance of reliable web hosting to maintain your search engine position.
The value of keyword rich domain names
Types, Differences (many)
How they index.
Web page Title
Phrase keywords
Body text on page, Proportional relevance to total text and placement on page.
Description
$s paid to search engine.
Category
B2B sites and G2B sites.
Search techniques.
How to get quarterly free website promotion tips.
Reasons for Advertising on the Net.
Branding
Direct Marketing
Customer Service
Online sales
Market Research
Cross Promotions
Gateway pages to assist search engine spiders to crawl through your site.
Doorway pages. "Every page should be a doorway to your site" ..
... except pages you don't want people to find because maybe you're selling downloadable information from. You'll learn "no follow" code command to stop search engines indexing specified pages.Alt text (strategic keywords) in image
<<<< Look closely; Is it really a red coloured full-stop or a small image loaded with hidden keywords?
Importance of keeping your <head> clean and clear of unnecessary code such as the rubbish the fish on this page generate.
Why font size is important.
What auto-responders do or in extra time how to set-up Aweber autoresponders.
Various levels of e-commerce implementation including:
Price
Real time or batch
Trust
Security
Integration of your web marketing training with traditional marketing such as:
Networking
Bumper stickers
Business cards
Brochures
Mass media
Types of Web Ads:
Tracking Site Activity with Web Statistics
Cookies.
Free stats with your web hosting
3rd party stats from Web Trends detailed graphs and tabular text covering information such as:
Times & dates
Browser and Operating systems used
Country
Most referred URL
Most and least viewed pages
etc.
Aweber tracking and auto-responders
Why it's important to have an email address matching your domain name.
How to avoid being tagged as a spammer and what to do if you are.
Opt-in Email marketing / Viral Marketing:
Incentives for subscribers to join.
Sending formatted html mail from FrontPage
Sending formatted html mail from Outlook including preformatted signature with links to your site.
Standard email requesting exchange of site links.
Bulk (getting millions of address) (how to be a loathed spammer)
Receive the manual "Million Dollar Emails" valued at $48
Who should attend this website Promotion Training for?:
Any person or organisation which has a website lost in Cyberspace.
Marketers
Web Developers
Advertising agents
Business people who have spent a fortune on a website and are not getting a return on their investment.
Managers
CTOs, ITOs
Students
Investors in information
CyberSquatters
etc.
PREREQUISITES: Understanding of:
MS Windows operating system
PC systems including 2 button mouse.
Email and the World Wide Web. (eg completion of TAFE's Internet Hands On course.)
INTERNET MARKETING TRAINING REQUIREMENTS SUPPLIED BY 4 Web Marketing:
PCs
AddWeb software
1 floppy disk per student
MS FrontPage.
Photocopied and bound student manual.
Outlook
Adobe Graphics editor (Photoshop) for making banners. plug-in for Photoshop
If you enroll 4 people or more in this website Promotion masterclass before midnight 2003
you will receive any one of our marketing manuals of your choice free of charge and a free 1 year subscription to my Web Promotions quarterly great tips magazine valued at $67.
