Web Marketing Training Perth

Digital Marketing Training OUTCOMES

  1. Improve SEO search engine position ranking.

  2. Better copy writing for SEO

  3. Blog training

  4. Increase links to your site/s from other sites.

  5. Statistical Analysis of visitors to your site.

  6. Keep visitors at your site

  7. Getting subscribers to opt-in to your online newsletter / magazine ( ezine ).

  8. Setting up your own ezine

  9. Improve returning visitor rate.

  10. Getting visitors to buy or use goods / services from your site.

  11. Improved understanding of various Internet Marketing strategies listed below.

    Web Marketing training in Perth DURATION:  4 hours

    Web marketing training Perth price per person: The most valuable Aust$330 per hour inc GST one on one training ever spent. Discount training for groups.

    Web marketing training Perth and SEO Training Perthenrolment

    In plain English you'll learn how to:

  12. Ben will analyse and explain strengths and weaknesses of your organisation's site and that of your competitors. All the geek speak from self proclaiming search engine optimisation specialists, such as "we'll improve your keywords meta tag" etc does not matter one iota if they can't demonstrate COMPETETIVE phrase, search engine results page (SERP) winners.
    Before you waste web marketing funds on cheap SEO, you need to ask: "demonstrate search engine successes you've achieved for your clients' COMPETITIVE keyword phrases?" Ben explains SEO in plain English so that even CFO and other bean counters can understand why it's worthwhile to invest in digital marketing.

    1. Terms explained with online examples such as:

      Keyword research - the first step in planning a new business / venture.  Eg eg

      Exact match domain names.

      Free web page analysis tools. 

      The most important on page SEO factors.

      Off page SEO including

      How to assess quality of "dofollow" backlinks.

      Content marketing. Why your creatives should be leading edge and as interesting as possible. Eg 
      Social media marketing:

      Why, despite it not being as popular as Twitter nor Facebook, Google+ is such an important, big free kick from Google.
      "nofollow links" from social media marketing

      Influencers: Ben's score is 60. What's yours?

      How generic phrase marketing supports brand marketing. See

      SEO compared to SEM (Search Engine Marketing, they are very different) and when to use one or the other.

      Adwords, Google's brand name for pay per click PPC (pay per click) marketing.

      Image Search Optimisation (ISO), the much forgotten wasted opportunity.

      Map marketing. Eg:

      Video marketing. How Ben got over 2M views of his amateur videos.

      Learn Ben's search engine optimisation strategy secrets. Learn how with a small budget, you can achieve the site popularity of organisations which spend millions of dollars on their webs.

    2. Optimise a web page:

      1. How to view html code of your competitors' web pages already doing well on search engines and how to improve it.

      2. How to hide your html code.

      3. How to check the validity of your web page's html against the world governing body which defines html document standards for the world wide web. (This standards organisation is still overseen by the inventor of the www.  Try your web address for free at )

      4. Where to put keywordS

      5. How to phrase keywords:

        1. where to put the commas,

        2. order etc.  eg accommodation perth or perth accommodation ?

        3. wining at unique phrases or losing at competitive phrases.  eg computer sales perth or computer sales, perth.  Trying to beat the likes of Dell, IBM and Compaq ??  :-(

      6. Vary keywords including American miss-spelling of English.
        eg: optimise, optimize, optimisation, web page, webpage, web pages, webpages

      7. Add prominence to your primary targeted keywords

      8. How many keywords and keeping up keyword density.

      9. Add Header tags

      10. What and where to put code to tell search engines to read text in the body of your web page.

      11. To insert Alt image tags

      12. Insert keyword rich HyperTEXT and

      13. keyword rich HyperLINKS.

      14. Web page analysis and reports: online and offline

      15. Check and fix broken internal (relative) links.

      16. Quickly check that your links to external (absolute) sites are to sites that still exist or haven't change path to target.

      17. Check load speed of your page.

      18. Design and launch a form to collect subscriber information and alternatively where to get a 3rd party to collect and manage your email list server.

      19. Convert and of your printable documents, brochures, forms, spreadsheets, etc into compressed format for fast downloading from your website.  Ebook creation.

      20. Work the News Groups.

      21. Forms to Email

      22. Forms to Databases.

      23. Forms to comma separated value files ( csv )

      24. Prioritize the most important keywords prominently and the effect tables be they visible or not have on this.

      25. Google Adsense training  How to implement Google's Adsense for displaying Google Ads for passive income while you sleep.

      26. Spatial Directory. Benefits and use of being pined either for free or with a linked pin on the popular Perth Map and Map of Australia

      27. Viral Marketing Training

      28. Use Software Tools for:

        1. Position ranking of webpages.

        2. Optimising webpages.

        3. Profile setup.

        4. PROPER submission and management of submission of webpages.

        5. Link swapping.

        6. Setup of your organisation's PROPER Semi-automated submissions to over 675,000 search engines, following search engine submission rules to prevent being tagged as a "spammer"

        7. Setup Pop-up windows. Personally they irritate me but you'll get a free pop-up script with this course if you want to use them.

        8. Setup of your organisation's profile to approximately 30 search engines via a web based submission site. (for those that don't want the expense of specialist software.)

        9. Position rank your site.  ie automated testing to a depth of 50 or 100 hits of where your submitted URL is ranked. Includes your competitors.

        10. Run a Good Keywords Report BEFORE you buy a domain name.

        11. Where to buy domain names from inexpensive, slick operators with value added services.

        12. Inspire panic buying with the date script for "buy BEFORE midnight   " ie the users internal computer clock.

        13. You'll Understand:

          1. Web marketing Terms and Definitions such as Search Engine Optimisation ( SEO )

          2. The importance of reliable web hosting to maintain your search engine position.

          3. The value of keyword rich domain names

          4. Search engines:

            1. Types, Differences (many)

            2. How they index.

              1. Web page Title

              2. Phrase keywords

              3. Body text on page, Proportional relevance to total text and placement on page.

              4. Description

              5. $s paid to search engine.

              6. Category

            3. B2B sites and G2B sites.

            4. Search techniques.

            5. How to get quarterly free website promotion tips.

            6. Reasons for Advertising on the Net.

              1. Branding

              2. Direct Marketing

              3. Customer Service

              4. Online sales

              5. Market Research

              6. Cross Promotions

            7. Gateway pages to assist search engine spiders to crawl through your site.

            8. Doorway pages.  "Every page should be a doorway to your site" ..
              ... except pages you don't want people to find because maybe you're selling downloadable information from.  You'll learn "no follow" code command to stop search engines indexing specified pages.

            9. Alt text (strategic keywords) in image... or an image loaded with keywords: internet marketing, perth, training, advertising, promotion, perth western australia, ranking <<<< Look closely; Is it really a red coloured full-stop or a small image loaded with hidden keywords?

            10. Importance of keeping your <head> clean and clear of unnecessary code such as the rubbish the fish on this page generate.

            11. Why font size is important.

            12. What auto-responders do or in extra time how to set-up Aweber autoresponders.

            13. Various levels of e-commerce implementation including:

              1. Price

              2. Real time or batch

              3. Trust

              4. Security

            14. Integration of your web marketing with traditional marketing such as:

              1. Networking

              2. Bumper stickers

              3. Business cards

              4. Brochures

              5. Mass media

            15. Types of Web Ads:web marketing Perth

            16. Tracking Site Activity with Web Statistics

              1. Cookies.

              2. Free stats with your web hosting

              3. 3rd party stats from Web Trends detailed graphs and tabular text covering information such as:

                1. Times & dates

                2. Browser and Operating systems used

                3. Country

                4. Most referred URL

                5. Most and least viewed pages

                6. etc.

              4. Aweber tracking and auto-responders

            17. Why it's important to have an email address matching your domain name.

            18. How to avoid being tagged as a spammer and what to do if you are.

            19. Opt-in Email marketing / Viral Marketing:

              1. Incentives for subscribers to join.

              2. Sending formatted html mail from FrontPage

              3. Sending formatted html mail from Outlook including preformatted signature with links to your site.

              4. Standard email requesting exchange of site links.

              5. Bulk (getting millions of address) (how to be a loathed spammer)

              6. How to start a Newsletter

              7. Receive the manual "Million Dollar Emails" valued at $48

              Who should attend this website Promotion Training for?:

              • Any person or organisation which has a website lost in Cyberspace.

              • Marketers

              • Web Developers

              • Advertising agents

              • Business people who have spent a fortune on a website and are not getting a return on their investment.

              • Managers

              • CTOs, ITOs 

              • Students

              • Investors in information

              • CyberSquatters

              • etc.

              PREREQUISITES:  Understanding of:

              • MS Windows operating system

              • PC systems including 2 button mouse.

              • Email and the World Wide Web. (eg completion of TAFE's Internet Hands On course.)


              • PCs

              • AddWeb software

              • 1 floppy disk per student

              • MS FrontPage.

              • Photocopied and bound student manual.

              • Outlook

              • Adobe Graphics editor (Photoshop) for making banners. plug-in for Photoshop

              If you enroll 4 people or more in this website Promotion masterclass before midnight   2021
              you will receive any one of our marketing manuals of your choice free of charge
              a free 1 year subscription to my Web Promotions quarterly great tips magazine valued at $67.

              Training phone number
              computer training perth


              Web Marketing Seminar




              Site Promotion Tips

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              Perth Business Directory

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