Improve SEO search engine position ranking.
Better
copy writing for SEO
Blog training
Increase links to your site/s from
other sites.
Statistical Analysis of visitors
to your site.
Keep visitors at your site
Getting subscribers to opt-in
to your online
newsletter / magazine ( ezine
). Setting up your own ezine
Improve returning visitor rate.
Getting visitors to buy or use goods
/ services from your site.
Improved understanding of various
Internet Marketing strategies listed below. Web Marketing training in Perth DURATION:
4 hours
Web marketing training
Perth price per person: The most valuable Aust$330 per hour inc GST one on one
training ever spent. Discount training for groups.
Ben will analyse
and explain strengths and weaknesses of your organisation's site and that
of your competitors. All the geek speak from self proclaiming search engine
optimisation specialists, such as "we'll improve your keywords
meta tag" etc does not matter one iota if they can't demonstrate COMPETETIVE
phrase, search engine results page (SERP) winners. Keyword research - the first step in planning
a new business / venture. Eg eg
https://trends.google.com
Exact match domain names.
Free web page analysis tools.
The most important on page SEO factors.
Off page SEO including
How to assess quality of "dofollow" backlinks.
Content marketing. Why your creatives should
be leading edge and as interesting as possible. Eg www.vrvideos.video Why, despite it not being as popular as Twitter
nor Facebook, Google+ is such an important, big free kick from Google. Influencers: Ben's Klout.com score is 60. What's
yours?
How generic phrase marketing supports brand
marketing. See
www.advertisingagencyaustralia.com
SEO compared to SEM (Search Engine Marketing, they
are very different) and when to use one or the other.
Adwords, Google's brand name for pay per click PPC
(pay per click) marketing.
Image Search Optimisation (ISO), the much forgotten
wasted opportunity.
Map marketing. Eg:
www.mapgoogle.org
Video marketing. How
Ben got over 2M views of his amateur videos.
Learn Ben's search engine optimisation strategy secrets.
Learn how with a small budget, you can achieve the site popularity of organisations
which spend millions of dollars on their webs.
Optimise a web page:
How to view html code of your competitors'
web pages already doing well on search engines and how to improve it.
How to hide your html code.
How to check the validity
of your web page's html against the world governing body which defines
html document standards for the world wide web.
(This standards organisation is still
overseen by the inventor of the www. Try your web address for
free at www.valitator.3C.org
) Where to put keywordS
How to phrase keywords:
where to put the commas,
order etc. eg accommodation
perth or perth accommodation ?
wining at unique phrases or
losing at competitive phrases. eg computer sales perth or
computer sales, perth. Trying to beat the likes of Dell, IBM
and Compaq ?? :-(
Vary keywords including American
miss-spelling of English. Add prominence to your primary targeted
keywords
How many keywords and keeping up
keyword density.
Add Header tags
What and where to put code to tell
search engines to read text in the body of your web page.
To insert Alt image tags
Insert keyword rich HyperTEXT and
keyword rich HyperLINKS.
Web page analysis
and reports:
online and offline
Check
and fix broken internal (relative) links.
Quickly check that your links to
external (absolute) sites are to sites that still exist or haven't change
path to target.
Check load speed of your page.
Design and launch a form to collect
subscriber information and alternatively where to get a 3rd party to
collect and manage your email list server.
Convert and of your printable documents,
brochures, forms, spreadsheets, etc into compressed format for fast
downloading from your website. Ebook creation.
Work the News Groups.
Forms to Email
Forms to Databases.
Forms to comma separated value files
( csv )
Prioritize the most important
keywords prominently and the effect tables be they visible or not have
on this. Google Adsense training How
to implement Google's Adsense for displaying Google Ads for passive income
while you sleep. Spatial Directory. Benefits and
use of being pined either for free or with a linked pin on the popular
Perth
Map and
Map of
Australia Use Software Tools for:
Position ranking of webpages.
Optimising webpages.
Profile setup.
PROPER submission and management
of submission of webpages.
Link swapping.
Setup
of your organisation's PROPER Semi-automated
submissions to over 675,000 search engines, following search engine
submission rules to prevent being tagged as a "spammer"
Setup
Pop-up windows.
Personally they irritate me but you'll get a free pop-up script with this
course if you want to use them. Setup of your organisation's profile
to approximately 30 search engines via a web based submission site. (for
those that don't want the expense of specialist software.)
Position rank your site.
ie automated testing to a depth of 50 or 100 hits of where your submitted
URL is ranked. Includes your competitors. Run
a Good Keywords
Report BEFORE
you buy a
domain name.
Where to buy domain names from inexpensive,
slick operators with value added services.
Inspire panic buying with the
date script for "buy BEFORE midnight "
ie the users internal computer clock.
You'll Understand:
Web marketing Terms and Definitions
such as Search Engine Optimisation ( SEO )
The importance of reliable web hosting
to maintain your search engine position.
The value of
keyword rich domain names
Types,
Differences (many)
How they index.
Web page Title
Phrase keywords
Body text on page, Proportional
relevance to total text and placement on page.
Description
$s paid to search engine.
Category
B2B sites
and G2B sites. Search techniques.
How to get quarterly free
website promotion
tips. Reasons for Advertising on the Net.
Branding
Direct Marketing
Customer Service
Online sales
Market Research
Cross Promotions Gateway pages to assist search engine
spiders to crawl through your site.
Doorway
pages. "Every page should be a doorway to your site"
..
Alt text (strategic keywords) in image Importance of keeping your <head> clean and clear of unnecessary
code such as the rubbish the fish on this page generate.
Why font size is important.
What auto-responders do or
in extra time how to set-up
Aweber
autoresponders. Various levels of e-commerce implementation
including:
Price
Real time or batch
Trust
Security
Integration of your web marketing
with traditional marketing such as:
Networking
Bumper stickers
Business cards
Brochures
Mass media
Types of Web Ads: Tracking Site Activity with Web
Statistics
Cookies.
Free stats with your web
hosting
3rd party stats from Web
Trends detailed graphs and tabular text covering information
such as:
Times & dates
Browser and Operating
systems used
Country
Most referred URL
Most and least viewed
pages
etc.
Aweber
tracking and auto-responders Why it's important to have an email
address matching your domain name.
How to avoid being tagged
as a
spammer
and what to do if you are.
Opt-in Email marketing
/ Viral Marketing:
Incentives for subscribers to join.
Sending formatted html mail from
FrontPage
Sending formatted html mail from Outlook including preformatted
signature
with links to your site. Standard email requesting exchange
of site links.
Bulk (getting millions of address)
(how to be a loathed spammer)
Receive the
manual "Million
Dollar Emails" valued at $48
Who should attend
this website Promotion Training for?:
Any person or organisation which has
a website lost in Cyberspace.
Marketers
Web Developers
Advertising agents
Business people who have spent a fortune
on a website and are not getting a return on their investment.
Managers
CTOs, ITOs
Students
Investors in information
CyberSquatters
etc.
PREREQUISITES:
Understanding of:
MS Windows
operating system
PC systems
including 2 button mouse.
Email and the World Wide Web. (eg completion
of TAFE's Internet Hands On course.)
WEB MARKETING
TRAINING REQUIREMENTS
SUPPLIED BY
4 Web Marketing
PCs
AddWeb software
1 floppy disk per student
MS FrontPage.
Photocopied and bound student manual.
Outlook
Adobe Graphics editor (Photoshop) for making banners.
plug-in for Photoshop
Training phone number
Web marketing training Perth
and SEO Training Perth,
enrolment
In plain English you'll learn how to:
Before you waste web marketing funds on cheap
SEO, you need to ask: "demonstrate search engine successes you've achieved
for your clients' COMPETITIVE keyword phrases?" Ben explains SEO in plain
English so that even CFO and other bean counters can understand why it's
worthwhile to invest in digital marketing.
Terms explained with online examples such as:
Social media marketing:
"nofollow links" from social media
marketing
eg: optimise, optimize, optimisation, web
page, webpage, web pages, webpages
... except
pages you don't want people to find because maybe you're selling downloadable
information from. You'll learn "no follow" code command
to stop search engines indexing specified pages. 
<<<<
Look closely; Is it really a red coloured full-stop or a small image
loaded with hidden keywords?
If you
enroll 4 people or more in this website Promotion masterclass before midnight
2021
you will receive any one of our
marketing manuals of
your choice free of charge
and
a free 1 year subscription to my Web Promotions
quarterly great tips magazine valued at $67.
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